Late last year Daniel Andrews launched the latest ads created by the Victorian government as part of the response to the findings of the Victorian Royal Commission into Family Violence. 71 women were killed in Australia in 2016 as a result of family violence. MCWH’s ongoing educational, research and advocacy work in the field of family violence recognises that gender inequality is a key driver of gender-based violence. As such, it’s essential we focus on preventing violence against women, whether or not children are involved . We also need to shift the focus from women being passive “victims” to women being educated and empowered to notice the early signs of violence and be able to seek and source the services and support they need.